There are 5 essential keys to successful marketing campaigns. Once understood, these essential marketing keys will help you create powerful marketing content that can be used over and over again.
The 5 essential keys are:
Each one of these will affect the overall outcome of your marketing campaign.
Key 1: Define your Unique Selling Proposition (USP)
Put yourself in the customers shoes and ask yourself…
What would it take to get your attention? What wants or needs do you have? What is the solution or offer they will want or need?
Once you know the answers to these questions you can start putting together a plan to meet these needs of your customers. What USP are your competitors using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to make you different and set you apart from your competition.
Key 2: Put an effective sales offer that delivers your Unique Selling Proposition
To develop an effective sales plan, you need to:
This simply means that you need to put together marketing messages that make your products and services special and compel customers to buy. If customers don’t see value, want or need NEED your product, they won’t buy.
Simply put, your marketing needs to answer a question, solve a problem or feed an obsession.
Key 3: Avoid the marketing pitfalls
There are 5 major marketing pitfalls most businesses make:
Key 4: Use a world-class marketing perspective
World-Class marketing perspective is important, especially if you want to attract customers/clients from all over the world. You can do this a number of different techniques and activities:
By using these techniques you can put your name out there to the world and become one of the top brands in your industry.
Key 5: Get results!
The last area we are going to talk about is customer satisfaction. If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. Some ways you can satisfy your customers are:
To generate more business there are a couple of simple techniques that work every time:
“As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham
It is so simple! So, why aren’t you starting today? We can help you put together a great marketing plan that will get you results.
Contact me today to get started on your marketing plan for your business. katebourland.com/contactme
I’m dedicated to helping motivated entrepreneurs, solopreneurs and small business owners understand how to find their voice, get clarity and take the right action towards growing their business and making money, both online and off. I’ve worked with hundreds of small business owners and entrepreneurs and I know first-hand the struggles they face. I’m a teacher and a doer: I actually use the same strategies and tactics that I share in my trainings.
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